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| User: | boomercentric (13054574) Boomer Centric News, Trends and Facts
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| Name: | boomercentric | |||||||
| Website: | Boomer-Centric Marketing | |||||||
| Birthdate: | 1960-03-27 | |||||||
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| Bio: | No sales, no pressure. This blog will highlight Boomer news, Boomer trends, and why the Boomer generation remains a strong economic force - the largest in history, in fact. Be sure to check out our sister blog at http://womancentric.livejournal.com for woman-centric facts, figures and information about the economic and social impact of women in the marketplace. Who are we? We are Boomer-centric(sm), and our business is marketing to Boomers, particularly as that marketing relates to home builders across the country. Boomer-centric marketing for home builders is centered on strategies that are designed for the way Boomer women (born 1946-1964) really think and make buying decisions. Although there are vast differences among these women, key similarities have guided our core principles and we have created home plans, think tanks and marketing that works! O.K., so you know Baby Boomers, at nearly 80 million strong, make up the largest generational demographic in history. But do you know that Boomer women outnumber Boomer men – and influence as much as 80% of household purchase decisions? Or that these women are at the peak of their earning potential, with many planning to work into their 60’s, 70’s and beyond? And do you know what they’re looking for in a new home and how to effectively market to them? If not, you’re in luck. After becoming the industry leader in designing and marketing for women under the Woman Centric Matters(sm) banner, Design Basics is now creating specific home plans and marketing strategies for this powerful segment of the population. “It was a natural outgrowth,” says Design Basics’ President Linda Reimer. “We’ve taken our core woman-centric philosophy and narrowed it down. Once again, we did extensive research and eventually developed 10 Commandments for Boomer-Centric home plans and marketing.” | |||||||
| Interests: | 8: baby boomers, boomers, facts, marketing, trends, woman-centric, women, women-centric | |||||||
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| Friend of: | 3: babeboom, boomercentric, womancentric | |||||||
| Member of: | 1: theoldfolkshome | |||||||
| Account type: | Plus Account | |||||||
