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Baby Boomers May Save the Music Industry?

  • Sep. 21st, 2007 at 11:02 AM

In an article titled "Could Boomers Save the Music Industry?", eMarketer Daily reported today the following: 

More than 70% of the 76 million baby boomers in the United States bought music in the past year, according to The NPD Group's "Boometrics" study conducted for the National Association of Recording Merchandisers (NARM) and AARP

NPD projects that CD and digital music download sales to those born from 1941 to 1964 have the potential to reach $700 million to $1 billion.  Currently Boomers account for about 1/3 of all music sales.

To read more about this report, go to: 

http://www.emarketer.com/Article.aspx?id=1005392&src=dp1_home


Boomer Travel Findings

  • Sep. 20th, 2007 at 1:08 PM

Both Boomers and “matures” (those aged 60 and up) use a wide variety of sources for travel information--including television, travel agents, radio, outdoor advertising, print and various types of Internet sites. But recommendations from friends and family are by far the most used (cited by 96% of boomers and 88% of matures) and more important, by far the most "valued" (57% of boomers, 44% of matures), reports Focalyst, which continues to analyze and release details from the massive survey, conducted last year, a joint venture by AARP Services and Kantar.

 

Here are some other interesting facts uncovered in the survey:

 

  • Two-thirds of boomers stay in hotels/motels. But age is a key factor here: Nearly 70% of those in their forties, versus just 51% of those in their eighties, stay in hotels/motels.
  • The 25 million 42-plus singles collectively plan to spend about $28 billion on travel in the next 12 months. They are more inclined than marrieds or "partnered" travelers to travel alone (28% versus 6%), take weekend trips and like "organized" trips. Only 54% (versus 67% of paired-up folks) say they'll be staying in a hotel on their next trip.
  • Boomers are a bit more inclined to prefer taking vacations that are "off the beaten path" (48%, versus 42% of matures).

To read more about the survey’s findings, go to:  http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=67668

 

 

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Boomers' Dream Home

  • Aug. 23rd, 2007 at 12:23 PM

According to a new ERA Real Estate survey, 55 percent of Baby Boomer over the age of 50 feel that they already live in their dream home.  But for those who are still wanting a few tweaks and changes to their living environment, a designer kitchen or outdoor deck/entertainment area are the two most desired luxury enhancements respondents dream homes would feature (76 and 75 percent, respectively). Other dream extras would include pristine landscape (71 percent), indoor sauna or hot tub (53 percent) or a home theater (46 percent). Not as dreamy is an Olympic-sized swimming pool (32 percent) and only 13 percent would desire to have a home on a golf course.   

Speaking of dreaming, the survey also showed that respondents would prefer to have Oprah Winfrey as their real estate agent instead of Donald Trump and would much rather have golfer Tiger Woods for a neighbor than "Sopranos" television mobster James Gandolfini.  (Sorry, James).

You can read more about the survey at http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070822005447&newsLang=en 

Plans?

  • Aug. 17th, 2007 at 3:26 PM

What are you doing this weekend? I'm going to go visit my 78 year old mother and tell her I love her. Remember - today is the best day ever to tell those who matter to you that you care about them!

Be safe and have a wonderful weekend! ...Melissa @ Boomer-Centric

5 Best Places to Live

  • Aug. 14th, 2007 at 2:07 PM

http://www.aarpmagazine.org/lifestyle/best_places_2007.html

 

Boston, Massachusetts, Milwaukee, Wisconsin, Chandler, Arizona, Portland, Oregon, and Atlanta, Georgia are the 5 best places for Boomers to consider retiring in according to the September/October 2007 issue of AARP Magazine. 

 

The article points out the while most of these are cities and cities have higher taxes and higher housing costs, they also have resources to invest in programs and services that make these locations especially appealing.  Some of those services and programs include mass-transit systems so people can drive less, expanded sidewalks to encourage walking, better and more health care options, and a wider range of mixed-use housing options.  Additionally, the locations chosen by AARP for this article have abundant cultural and volunteer opportunities for people of all ages. 

 

As appealing as these 5 locations may be, the article also points out that Robert McNulty, founder of Partners for Livable Communities, says that as many as 90 percent of people prefer to stay in their own communities as they age.  

 

Where do you want to retire?  And why do you choose that location?  To be close to family?  Because of weather?  Cultural and volunteer opportunities?  Let us know what your preferences are!


Graduating high school and college is a right of passage that many children and parents go through every year. 

 

But the latest Nielsen Company survey says that passage is not as bumpy as it has been in the past.  Over one quarter of Boomer parents with children 18 years and older financially help out their children past graduation.

 

This is how the average $1000 is broken down:

 

60% goes to groceries

47% housing/rent

46% car/transportation

41% clothes

37% medical expenses

 

Moms 45-54 were twice as likely as other female heads of households to hand over money.

 

Do you plan to help your children after college or did your parents help you?  Let us know your story today!

 

http://sev.prenewsire.com/publishing-information-services/200731/AQTH15531052007-1.html


With all of those commercials out there for Internet Dating services, people would think that they are only being used by “young, attractive” people who just happen to need a friend.
 
New research by E-Marketing reveals that 15% of Baby Boomers (45-54 years old) are using the Internet Dating services (E-Harmony, Match.com are examples) to find that special someone or chat online.
 
What does that mean to all of us? With over $2.3 trillion dollars of income available to the Baby Boomer generation, marketers are waking up to the idea that love knows no age limits.
 
Have you ever used an online service to meet new friends or chat about hobbies? 
 

Baby Boomers Hitting The Books

  • Jun. 25th, 2007 at 4:58 PM

Did you know that someone retiring at the age of 65 is now likely to live past 80? What are people doing with their time? Anna D. Banks, a writer for the American Chronicle says that there are thousands of learners all over the world who find that going back to college to earn a degree or continue their business education is an exciting way to spend their time after a career and years of raising kids.
 
With the changing job market and Baby Boomers putting off retirement, going back to college just makes sense. Many returning adult students are enrolling in vocational courses, management training, computer applications and technical seminars.
 
To learn more about the benefits of continuing your education, read the article, “Continuing Education for the Baby Boomer”, http://www.americanchronicle.com/articles/viewArticle.asp?articleID=29935

May. 30th, 2007

  • 3:41 PM

Welcome to the inaugural posting on the new Boomer-Centric blog!  

What caught my eye today and gave me the impetus to go ahead and start this blog was the news that Unilever, makers of such products as Dove soap, SlimFast, Close Up toothpaste, Wish Bone salad dressings and many others, have decided to continue their boomer marketing initiative.  This is in spite of the fact that younger members of their marketing team couldn't figure out why the company would consider marketing to a group that is past the usual prime demographic age.  

According to an article in today's Ad Age, "In fact, Unilever's researchers discovered even though only 45% of households today are boomers, because of their higher spending power they account for 60% of spending on package-goods. And statistically speaking, they will continue to buy most the company's products for the next decade -- well beyond the relevance horizon of the average brand manager."

It's a fascinating article that points out not only the economic impact Boomers have and will continue to have in the coming years, but also the need to continue to educate the younger generations about the relevance of the Boomer demographic.  Check it out at:  http://adage.com/print?article_id=116939